Dell Technologies is officially retiring its most recognised PC product lines — including Latitude, Precision, Inspiron, XPS, and OptiPlex — as part of a major global portfolio refresh. The new naming system is designed to simplify product choices, improve clarity, and align with the growing demand for AI-ready computing.
📦 The New Product Structure
Dell is moving to a simplified three-tier brand structure:
-
Dell – For general use, including education and everyday productivity
-
Dell Pro – Designed for business and professional users
-
Dell Pro Max – Engineered for high performance and advanced workloads
Each product line will also come in one of three tiers:
Base, Plus, or Ultra – clearly indicating performance and feature levels.
🔁 What the New Names Replace
Here’s how the old lines map to the new structure:
| Retiring Brand | New Category | Use Case |
|---|---|---|
| Inspiron | Dell | Consumer and education laptops |
| XPS | Dell Ultra | Premium consumer laptops |
| Latitude | Dell Pro | Business-class laptops and 2-in-1s |
| Precision | Dell Pro Max | Workstations for advanced computing tasks |
| OptiPlex | Dell / Dell Pro | Desktop PCs for enterprise and business use |
🤖 Why Dell Is Making This Change
Dell’s new naming approach reflects a fundamental shift in how its products are used. It’s driven by:
-
AI-first design – with devices powered by processors featuring Neural Processing Units (NPUs)
-
Simplicity – names that make it easier for buyers to match device tiers to needs
-
Sustainability – modular, repairable, and recyclable hardware across the portfolio
🗓️ When Will This Happen?
The rollout begins mid-2025. Products with the legacy names will continue to be sold during the transition but will be gradually phased out and replaced with models under the new structure.
💼 What This Means for Your Business
If your organisation currently uses Dell Latitude, Precision, or OptiPlex devices, now is the time to prepare for the shift. Future orders will fall under the new naming system — and our team at TechForGood is here to help you:
-
Understand the new range and what it means for your IT roadmap
-
Ensure compatibility with Windows 11 and AI-enabled workflows
-
Transition smoothly while maintaining support for existing devices
Need help choosing the right Dell Pro or Pro Max device?
Get in touch — we’ll make it easy to navigate the change.